This video has it all; the best Brazilian footballer in the world right now, a superstar favela singer and one of the most socially-conscious and intelligent rappers to ever come out of Brazil. The song’s about following your dreams and ignoring the detractors, especially in Brazil, where escaping a favela requires an enormous amount of dedication, hard work and luck.
You’re going to hear this song featuring Neymar, MC Guime and Emicida everywhere during the 2014 World Cup in Brazil. Enjoy it.
Money, luxury and showing off. “Funk” music coming out of São Paulo is all about being ostentatious (“Ostentação”) with your wealth, and that means designer clothes, imported cars, nightclubs and women.
Watching Funk Ostentação on Youtube is like watching 90’s American rap videos; singers throw champagne around in fake nightclubs, walk in front of expensive (hired) cars and hover-hand strippers that dance as if they’re not sure if the director yelled “Cut!” or not.
With lyrics that highlight an ambition to leave the favela and live the good life of women, nightclubs, cars and jewels, Funk Ostentação singers are self-fulfilling dream-makers. Videos on Youtube showing them counting fake US dollar bills and standing in front of expensive imported cars now make them tens of thousands of dollars in ad revenue, and the biggest Funk Ostentação stars charge R$10,000 (US$4,000, £2,700) a show.
Four other Funk Ostentação MCs have also been shot dead, supposedly by ex-police “grupos de exterminio”(death-squads) targeting rappers with anti-police lyrics, although my sources tell me MC Daleste was killed for stealing a woman from a dangerous drug-trafficker. These rappers have gained a form of respect from even the middle classes, who normally scoff and talk about the hyper-sexualised lyrics of Funk Carioca music.
When an 18-year-old kid that used to wash cars is pulling in 10x more than a middle-aged doctor makes in a year, and goes on stage every night despite the threat of getting shot dead, how can you not stop and admire their bravado just a little?
News articles, videos and images looking at life and living in modern Brazil.