Tag Archives: Life

In Brazilian novellas, Brazil is an all-white country with a couple of happy-to-be-poor black people

Brazil’s Globo TV company is producing a new novella called “Sexo e as negas (“Sex and denials“), about a group of four black women living in a lower-class neighbourhood in the Zona Norte of Rio de Janeiro, loosely based on Sex and the City.

Instead, however, of it being about four white women working prominent jobs in Manhattan, the wealthiest neighbourhood in the wealthiest country on earth, the four black characters are poor (but glamorous), and work as a cleaner, a seamstress, a manual labourer and a cook.

sexo-e-as-negras like sex and the city, but with black girls in Rio

(Also don’t search that title on Google, or you’ll come up with a lot of naughty pictures).

Despite Brazil having a huge share of black people in prominent and senior positions (including a potential future black female president in Marina Silva), Globo’s novellas on TV prefer to cast black people in poor, subservient roles where they are the comic foil or lackey. Black men and women are cleaners, manual labourers or shop assistants in the world of Globo scriptwriters.

That’s if black people feature at all in the novellas.  Despite Brazil being the second most-populous country in the world for black people (over fifty-per-cent of Brazilians identify themselves as black), novellas are predominantly dramas based in a Brazil where only white people exist.

In the latest smash-hit novella from Globo, Meu Pedacinho de Chão, here is the main cast (which you’ll notice doesn’t feature any black characters at all):

Meu pedacinho de chao, the rest of the predominantly-white cast


And here’s the black character:

Meu pedacinho de chao's diapo, the one black character is a clown...

And here’s the female lead protagonist, just because:

Meu pedacinho de Chao seio hot Brazilian novella girl with huge breasts on TV

The cast is whiter than milk, which obviously doesn’t represent the real Brazil. In fact, the characters are so white it only represents the small contingent of European descendant Brazilians that live in southern Brazil and still have blue eyes and blonde hair. They’re a tiny percentage of Brazil’s population (think Gisele), but they receive the most amount of attention on TV, are considered the most glamorous and hold the most senior positions.

The majority of Brazilians are a mix of caramel, coffee and chocolate skin colours.  Most of them aren’t that poor; they hold down jobs and buy cars and drink beers and speak other languages and have dreams.  but Globo doesn’t want to portray that side, which is pretty sinister and cruel when you think of the insane popularity these shows have in Brazil and what that would do to a person’s psyche.

For Globo, it’s everyone in their place, forever, and for black people, that means staying poor and pathetic.



Anti-presidential posters: “Dilma, chega de mentira” (“We’re tired of lies”)

Dilma Rousseff is the current President of Brazil. Belo Horizonte was supposed to have an improved, extended metro system by the opening of the 2014 World Cup. With 60 days to go, it does not. 

Daughter of a Bulgarian entrepreneur, Rousseff was raised in an upper middle class household in Belo Horizonte. She was a socialist during her youth, although now she is more of a “pragmatic capitalist”.

Rousseff became a guerrilla fighter following the 1964 coup d’état against the military dictatorship. She was jailed between 1970 and 1972, where she was reportedly tortured.

As Minister she helped introduce “Luz para todos” (“Light for all”), an attempt to bring electricity to the poorer parts of Brazil. It was supposed to be paid for by the government but the money actually comes out of higher tariffs for customers.

She also backs the “Fome Zero” (“Zero Hunger”) campaign, and took federal tax off everyday items (meat, milk, beans, rice, flour, potatoes, tomatoes, bread, sugar, coffee powder, cooking oil, butter, bananas and apples).

Throwing the poor a bone is a politically-calculated move to get millions of votes behind you (see Lula’s Bolsa Familia or “Family Allowance”, an act handing out cash transfers to the poorest). It looks good, it’s fairly cheap, and it actually helps the poorest of society (poverty reportedly fell by 27 per cent and it directly helped 12 million families). I say “reportedly” because politicians know how to make the stats look good.

Dilma, Cade o Metro? ("Where is the Metro?")
Dilma, Cade o Metro? (“Where is the Metro?”)

Public sector workers have been regularly striking during her term as president but she refuses to cater to their demands, insisting the private sector should be prioritised in all economic issues.