A look through some Brazilian advertisements from 1900 to 1939 for fortification medicines, air-travel, Antartica beer, a kid’s almanac that rips off Mickey and Minnie Mouse, baby milk-powder, cigarettes, hats, stockings and cold medicine.
These Brazilian adverts are interesting as they reveal some of the preoccupations, dreams and lifestyle choices of wealthy Brazilians at the turn of the 1900’s until the Second World War. Illness, travel, drinking, smoking and looking good are all focused upon, suggesting that some appeals remain universal.
Farinha Lactea Nestle (1916) is a now-controversial ad for baby milk-powder, in which a newborn baby is being fed Nestle’s “Milk Flour” substitute in its bottle:
The creepiest ad is this one for Bromil cough medicine, in which the devil pours a drink as Death creeps in the background. The tagline is “The death of death”, whatever that means:
Antartica beer and Guarana soda are both still sold in Brazil to this day:
Pan-Air’s “Brazilian Clipper”: Notice how the planes go right along Brazil’s coast, cutting in only once to the Amazonian city of Manaus:
Instantina’s little cough-mints in a Tintin-esque cartoon style. The tagline is “If it’s Bayer it’s good”:
Quinddo Constantino being sold as a liquor, a medicine, a tonic and good for the constitution, but probably actually just some of sweet sherry:
Mousseline Tights: These tights will make you look sophisticated in any scenario, even if you’re just reading a book in a tree:
Almanach do o Tico-Tico: This kid’s almanac from 1936 is ripping off Mickey and Minnie Mouse:
Biotonico Fontoura: This ad doesn’t even show the product, just a couple of hyper-futuristic swimsuit-wearers looking up at the latest technological advance, the aeroplane:
PS. Why don’t we have “fortifying drinks” anymore? Are Red Bull and Vitamin-Water the modern equivalents?
Brunette hat-sellers in Sao Paulo:
And finally, La Reine Veado (translated: “The queen deer”, a pun on “Reindeer”), the “chic” cigarette: