“DROP THIS BACKWARDS BRAZIL” – Brazilian fashion designer ignites controversy with anti-bureaucracy rant to “Abaixo este brasil atrasado”

The catwalk yesterday. (Also, one of the beautiful faces in this image is top transexual model Lea T).
The catwalk yesterday. (Also, one of the beautiful faces in this image is top transexual model Lea T).

“Abaixo este brasil atrasado.”

The final catwalk-run by Brazilian designer Time Ellus (“Team Ellus”) featured a t-shirt slogan calling for the Brazilian government to catch up with the rest of the world by removing the inefficiency, corruption and lack of productivity that makes its traffic, airports, hospitals, schools and by definition its economy, so sluggish and slow.

Although it sounds like a call for a better society, the mission statement issued by the designer afterwards focused more on the fashion world and its problem with homegrown Brazilian designers being forced out of the market by cheap foreign imports “from poor countries”.

The slogan was never really about improving the situation for Brazil’s poor, who make minimum salaries of US$300 a month (in a country where an iPhone sells for US$1,250) and suffer terrible public schooling, transport and health systems, but about the fashion world getting better business breaks and tax-cuts.

Is there a problem with a rich, white Brazilian designer jumping on the “corruption/bureaucracy/failing public education and health sector bandwagon to promote her own personal commercial interests? A fashion designer who almost certainly went to a private school for her education, a private hospital when she was sick and travels the world in luxury, attending the most fabulous parties in the gentrified air of some of Rio de Janeiro’s best hotels?

A better writer than me has summed up the hypocritical issue of rich Brazilians complaining about Brazil’s social problems they themselves are financially and ideologically-intertwined within, so I won’t try.

Instead, here’s the statement “Team Ellus” released following the catwalk run for you to decide by yourself (Portuguese below):

OUTBURST.

Brazil is clogged, congested in everything. The transit system, airports, hospitals, roads, energy, schools, communications, bureaucracy (corruption), all don’t work… Even the water system’s blocked!
It’s difficult for everyone! Nothing flows! Everything is so difficult! All this trouble costs us.  Brazil = inefficiency, lack of productivity. That means we stay isolated from the rest of the world, making us fall behind in relation to the rest of the modern world.
It’s clear that those most responsible are the old-fashioned, pencil-pushing, quasi-medieval politicians and governors, with their backward ideas of protectionism just creating more and more atrophy (in the business market). 
Within the fashion industry, exporting our designs is too difficult with all of these issues, and, because we don’t have the right conditions to be able to compete, it creates an opportunity for clothes and accessories to just be imported from poor countries.
We need to cut red-tape and simplify the system to motivate, advance, open and internationalise ourselves, because if not, everytime we fall back we get more and more isolated in the glaciers of the South Pole.
What kind of Brazil is this where businesses and public fortunes are just destroyed?!?! 
DROP THIS BACKWARDS BRAZIL!
– Team Ellus
And the original Portuguese:
DESABAFOO Brasil está entupido, um congestionamento em tudo. Não anda no trânsito, nos aeroportos, nos hospitais, nas estradas, na energia, nas escolas, na comunicação, na burocracia (corrupção)… Até a água está entupida!Dificuldade para tudo! As coisas não fluem! Tudo é tão difícil! Tudo isso gerando esse custo. Brasil = ineficiência, improdutividade. Isso faz com que fiquemos isolados do mundo, acarretando esse atraso todo em relação ao mundo moderno.É claro que os maiores responsáveis são os políticos e os governos antiquados, cartoriais, quase medievais, que com suas ideias atrasadas de protecionismo acabam por gerar atrofia.

Até para indústria da moda, exportar o nosso design fica difícil com todo esse custo, abrindo espaço maior para as importações de roupas e acessórios provenientes de países pobres, porque nós não temos condições de competir.

Precisamos desburocratizar, simplificar para motivar, avançar, abrir, internacionalizar, se não, cada vez mais, ficaremos isolados nas geleiras do Polo Sul.

Que Brasil é esse em que até as empresas e patrimônios públicos acabam destruídos?!?!

ABAIXO ESSE BRASIL ATRASADO!

Time Ellus

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s